itel has launched the Power 451 feature phone in India, introducing AI-based call noise reduction, positioned as exclusive to itel feature phones in India, along with smartphone-like features in the feature phone segment.
itel Power 451
The device features a 2.4-inch display and is available in Blue, Green, Purple, and Black colour options. It includes a free protective back cover in the box.
The company said the highlight of the feature phone is AI Environmental Noise Cancellation (AI-ENC), which reduces background noise during calls in noisy environments such as markets, streets, and workplaces.
It is powered by a 2500mAh battery, offering up to 55 days of standby time with Super Battery Mode, and supports Type-C charging. Additional features include Bluetooth connectivity, wireless FM radio with recording, support for up to 60 call logs, and up to 32GB expandable storage.
Quick Specs
- Display: 2.4-inch display
- AI ENC: Yes
- Battery: 2500 mAh
- Charger: Type-C
- Languages: 10
- Voice Assistant: King Voice
- Standby Time: Up to 55 hours
- Storage: Up to 32GB expandable
- Call Recording: Yes (Auto)
- Camera: VGA
- Colours: Blue, Purple, Green, Black
Feature Phone Market Positioning
The itel Power 451 is positioned as an affordable feature phone focused on reliable communication with basic connectivity and long battery support. According to Cyber Media Research (CMR), itel recorded strong performance in India’s device market:
- 0.65 score in feature phones
- 0.86 score in smartphones (highest in the segment)
Consumer feedback highlights include:
- 85% value-for-money perception
- 81% association with durability
- 79% satisfaction with design
- 74% trust and reliability
Pricing and availability
The itel Power 451 is priced at Rs. 1,699 and is available across retail stores in India. It also comes with a 1-year counter replacement offer for manufacturing defects in feature phones.
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said,
At itel, our focus has always been to bring meaningful innovations that solve real consumer challenges while keeping technology accessible for every Indian. AI ENC technology was introduced in feature phones by itel and we are continuing this further with Power 451. For us, innovation has always been about what makes the daily lives of consumers better.