Whirlpool of India Limited has launched the 360° Bloomwash Pro 11kg top load washing machine in India. The machine is designed for high-volume laundry needs in modern households, using higher capacity and automated wash optimization to reduce the number of wash cycles, especially for weekend-based laundry routines.
360° Bloomwash Pro 11kg: Top load washing machine
The 360° Bloomwash Pro 11kg operates on Whirlpool’s 360° Bloomwash Technology combined with HexaBloom Impeller and 6th Sense Intuitive Technology for automated washing control and fabric care.
The HexaBloom Impeller features a 6-vaned design that improves cloth movement for uniform washing. It works with low water intake, catalytic soak, and step-fill process to create a continuous rolling motion for stain removal and fabric care. The system is designed to remove up to 50 types of tough stains.
An in-built heater provides three temperature modes—Warm, Hot, and Allergen Free. It supports a multi-stage stain removal process, handling stains up to 48 hours old without pre-treatment, and is designed to remove up to 99.9% of germs and allergens.
Quick Sense adjusts wash time and water usage based on load size, while Soft Sense manages automatic fabric softener dispensing during the rinse cycle for consistent dosage control. The machine offers timed wash cycles based on load weight:
- 30 minutes for loads under 2kg
- 35 minutes for 2–5kg loads
- 40 minutes for loads above 5kg
The 6th Sense Intuitive Technology monitors load weight, water pressure, input voltage, and load distribution. Based on these inputs, it adjusts water levels, detergent dosage, drum balance, and motor torque. It also includes Auto Tub Clean, Load Sensing, Detergent Dosage Sensing, Dry Tap Detection, Water Pressure Sensing, and Voltage Sensing for operational control and protection.
Pricing and availability
The 360° Bloomwash Pro 11kg washing machine is available across offline retail stores and online platforms in India. Pricing has not been officially disclosed.
Commenting on the launch, Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said,
The urban consumer today is highly time-starved, balancing work, home responsibilities, and commuting. As a result, tasks like laundry are often pushed to weekends, leading to multiple wash loads. Today’s consumers are looking for solutions that simplify their hectic routines. The 360° Bloomwash Pro 11kg top load washing machine addresses this need with a higher load capacity, enabling families to manage laundry more efficiently, save weekday time, and enjoy their weekends. With strong cleaning performance, intelligent features like Quick Sense and Soft Sense, and an in-built heater, the Bloomwash Pro 11kg is designed to enhance convenience and garment care.