Dreame Technology, a global smart home appliance manufacturer, has officially announced a new international partnership with football player Cristiano Ronaldo. The collaboration marks a significant step in the company’s ongoing global marketing and brand expansion strategy.
According to the company, the partnership aligns with its current phase of international growth following several years of expansion in the smart home sector. Dreame, known for its developments in high-speed motors and AI-driven home systems, aims to leverage Ronaldo’s global profile to strengthen its position in the premium home appliance market.
Alignment of Brand Strategy
The collaboration is built around a shared focus on performance and consistency. While Ronaldo is globally recognized for his career longevity and discipline, Dreame seeks to mirror those attributes through its focus on technological R&D and product refinement.
The core campaign for this partnership, titled “Dreame to Win,” is designed to market smart living solutions as tools that enhance daily efficiency and household management.
Scope of the Partnership
Under the new agreement, Ronaldo’s image will be integrated into marketing campaigns across Dreame’s diverse product portfolio. The partnership will cover the company’s entire intelligent ecosystem, which spans multiple consumer categories:
- Indoor & Outdoor Smart Cleaning: Robotic vacuums, cordless stick vacuums, and wet/dry cleaners.
- Smart Major Appliances: Next-generation household white goods.
- Personal Care: High-speed hair dryers and grooming technologies.
- Small Kitchen Appliances: Smart cooking and food preparation devices.
By combining Ronaldo’s cross-cultural reach with its expanding ecosystem, Dreame Technology aims to increase its brand awareness and market share across key international regions, including Europe, the Americas, and Asia-Pacific.
Regarding the partnership, Cristiano Ronaldo shared:
I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.
Colm Chang, Global President of Dreame, said:
This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.
Manu Sharma, Managing Director, Dreame Technology India, said:
Dreame’s dedication to breaking boundaries through innovation is something we truly believe in. We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.