Apple has scheduled an in-person media gathering for March 4, describing it as a “special Apple Experience” rather than a traditional keynote, in a smaller, hands-on format aligned with reports of upcoming Mac, iPad, and iPhone updates expected in the first half of the year. Select media have been invited to simultaneous sessions in New York, London, and Shanghai.
The invitation does not include product details or confirm a livestream presentation. The timing follows multiple reports that Apple is preparing a wave of hardware refreshes in the coming weeks.
Rumored devices
According to reporting from Bloomberg’s Mark Gurman, Apple is preparing several products believed to be nearing release:
- Low-cost MacBook powered by A18 Pro chip
- MacBook Air with M5 chip
- MacBook Pro variants with M5 Pro and M5 Max processors
- New Mac displays
- iPhone 17e smartphone
- Base iPad with A18 chip
- Refreshed iPad Air with M4 chip
Which of these devices will be previewed or announced during the March gathering is not confirmed.
Apple Experience Event timing/date
The Apple Experience is scheduled for March 4, 2026, at 9:00 a.m. Eastern Time (6:30 p.m. IST), with in-person sessions in New York, London, and Shanghai, and no additional public viewing details have been shared.