OPPO India has unveiled ‘Hat-trick Ki Tayyari’ campaign to sustain the momentum of its recently launched Reno15 Series. Capitalizing on the cricket season ahead of the T20 World Cup kickoff on February 7, 2026, and the upcoming Indian Premier League (IPL), the campaign features Indian cricketers Tilak Varma and Arshdeep Singh alongside digital creator and commentator Sahiba Bali.
Campaign Concept and Context
The campaign is designed to tap into the prevailing excitement regarding Indian cricket, specifically focusing on the potential for a historic “hat-trick” of major wins following recent successes by the men’s and women’s national teams.
Distinct from traditional sports advertising that focuses on high-intensity drills and strategy, ‘Hat-trick Ki Tayyari’ emphasizes the lighter side of the sport. The narrative positions the Reno15 Series as a central element in capturing candid moments of humor, banter, and self-expression, framing the device as a tool for documenting cricket culture beyond the stadium.
Execution and Content
The initiative is structured as a series of four short films, each 20 seconds in length, tailored for digital consumption. The content follows a recurring format:
- The Premise: Each film begins with Sahiba Bali playfully asking the cricketers, “Hat-trick ki tayyari kaise karte hain?” (How do you prepare for a hat-trick?).
- The Twist: Acting as an unconventional coach, Bali challenges Varma and Singh to step out of their comfort zones.
- The Activities: Instead of standard cricket practice, the players engage in quirky, culturally resonant games such as Twister and Seven Stones (Pithu).
These segments are designed to highlight the players’ reactions and camaraderie, offering fans a glimpse of their personalities in a relatable, “desi” setting.
The films are available across OPPO India’s social media platforms, with extended visibility planned for YouTube and various OTT services.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said:
Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer – celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.