vivo has launched its latest Diwali campaign in collaboration with FCB India, continuing its focus on the theme of #JoyOfHomecoming. The new campaign film centers on the preparations and intimate family moments that precede the festival of lights.
The campaign aims to highlight the significance of the “in-between moments” of Diwali preparations, such as cleaning, decorating, and cooking. According to the campaign’s message, these shared rituals are integral to building anticipation and strengthening familial bonds, suggesting that the essence of the festival lies as much in the journey of preparation as in the celebration itself.
This year’s film aligns with that message by emphasizing togetherness and the creation of lasting memories that extend beyond the festive period. This story serves as a representation of the campaign’s core #JoyOfHomecoming theme, underscoring the significance of reunion and shared experiences.
Regarding the campaign, Geetaj Channana, Head of Corporate Strategy, vivo India, said:
Every year vivo celebrates the spirit of homecoming through our Diwali campaigns, because we believe the festival is as much about the journey of preparation as it is about the day itself. Aligned with our philosophy of ‘Live the Joy’, this campaign is a tribute to the simple, shared moments that make the season unforgettable. At vivo, we remain committed to enabling people to connect, capture, and celebrate life’s most meaningful memories with their loved ones.
Mayuresh, CCO, FCB NEO shared:
In today’s fast-paced world, coming home for Diwali feels almost like a formality. We wanted to remind people that the real magic isn’t in the lights, but in the small chores that quietly bring families together. After all, it’s within those simple moments that bonds are strengthened. Which is why we chose to tell a story where vivo reminds us that the real magic of Diwali isn’t just in the celebration, but in the making of it, the little chores, the laughter, and the shared effort that brings families closer.