PSAV Global, HONOR’s official brand partner in India, has introduced Uttik.com, a new AI-powered support engine, to its after-sales service network. This initiative aims to enhance the speed, accuracy, and language inclusivity of customer support, improving the overall service experience for smartphone users throughout the country.
This development aligns with a global trend where conversational AI tools are becoming a primary resource for users seeking quick and reliable information.
Changes to HONOR’s After-Sales Service
The Uttik.com AI engine is being integrated across explorehonor.com and other digital platforms. It is designed to instantly handle a high volume of repetitive queries, such as warranty checks, software updates, repair policies, and troubleshooting. This system is intended to reduce the need for ticket-based support, which can often involve waiting periods of several days.
Key features of the new system include:
- Instant, Verified Answers: The engine provides device specifications, service policies, and troubleshooting guidance within seconds.
- Answer Engine Optimization (AEO): The system learns from existing manuals, FAQs, and user feedback to generate relevant answers proactively before a support ticket is created.
- Regional Language Support: The initial rollout includes support for Hindi, Tamil, and Bengali (beta), with the goal of making after-sales service more accessible in Tier 2 and Tier 3 markets.
- Reputation-Based Content Mapping: Feedback from social media platforms, forums, and e-commerce sites is used to help the system address common issues and pain points.
- Support Intelligence Dashboard: Real-time query insights allow teams to identify top issues and adjust policies or communication strategies as needed.
Aligning with a Changing User Base
Between April 2023 and March 2025, the use of AI tools worldwide increased significantly. Modern smartphone users expect immediate and accurate answers in their preferred language, putting pressure on brands to adapt their support systems.
By integrating Uttik.com, PSAV Global is aligning HONOR’s after-sales strategy with evolving digital behaviors. The new system is designed to provide a one-stop approach to service and support by leveraging the speed, contextual application, and accessibility of AI capabilities.