Elista has expanded its Smart TV lineup in India with a new QLED Google TV range, offered in 32-inch (HD), 43-inch (FHD), and 55-inch (4K UHD) screen sizes.
Elista QLED Google TVs (2025)
Designed with a minimalist bezel-less look, all models feature QLED screens for clear, vibrant visuals. The 55-inch supports 4K UHD with HDR10, while 43-inch and 32-inch versions deliver Full HD and HD output. Picture settings can be customized, and some variants come with a 48W Dolby Audio soundbar.
The TVs support dual-band Wi-Fi (2.4GHz and 5GHz) for faster, more reliable streaming and include 2 HDMI ports for easy connection to consoles, set-top boxes, or speakers. Built-in Chromecast enables content sharing from phones or tablets. Powered by Google TV, the interface supports voice search with Google Assistant, smart home control, and screen mirroring.
‘Make in India’ Drive
The company is supporting this launch with a dedicated manufacturing facility in Kadappa, Andhra Pradesh, aligning with its “Make in India, for the world” initiative. Elista has set a target of Rs. 1,500 crore in revenue by 2026, with Rs. 500 crore expected from the Indian market and the remainder from international sales.
Quick Specifications: Elista QLED Google TVs (2025)
- Sizes: 32″ HD, 43″ FHD, 55″ 4K UHD (HDR10)
- Display: QLED with ADS panel, bezel-less design
- RAM/Storage: 55″ – 2GB/16GB; 32″ & 43″ – 1.5GB/8GB
- Audio: 48W Dolby Audio soundbar (select models)
- Connectivity: Dual-band Wi-Fi, 2 HDMI ports, Chromecast built-in
- OS: Google TV with Google Assistant, voice control, smart home support
Pricing and Availability
Here are the official prices for the new Elista QLED Google TVs in India:
QLED 32-inch (HD): Rs. 23,990
QLED 43-inch (FHD): Rs. 35,990
QLED 55-inch (4K UHD): Rs. 69,990
Available across India through major retail partners starting today.
Commenting on the launch, Pawan Kumar, CEO, Elista said,
Smart TVs have become one of our best-performing product categories, and we’re committed to staying ahead by delivering meaningful innovation. In line with our new brand tagline – ‘built for U’, our new QLED Google TV range is crafted to meet evolving consumer needs and aspirations, combining cutting-edge technology and sleek design while maintaining affordability as a priority. In a market filled with options, we differentiate ourselves by making global-quality entertainment truly accessible to Indian homes, in metros and smaller towns alike.