TCL has announced the extension of its partnership with cricketer Rohit Sharma as brand ambassador for a second year. This collaboration between Rohit Sharma, who is exclusively represented by Rise Worldwide, and TCL India aims to reinforce the brand’s focus on innovation and its connection with Indian culture.
Rohit Sharma’s public image, characterized by his composure and strategic approach in cricket, is seen as aligning with TCL’s brand philosophy, “Master the Moment.”
As a widely recognized cricketer, his continued association with TCL India is intended to highlight the brand’s offerings of advanced technology and experiences to consumers.
The renewed endorsement comes as TCL works to expand its footprint in the Indian market, introducing new smart TVs, home appliances, and AI-powered solutions.
The partnership with Rohit Sharma is expected to facilitate a stronger connection with audiences through upcoming marketing campaigns, new product introductions, and community engagement efforts. This continued collaboration is consistent with TCL’s trajectory of technological innovation and lifestyle-oriented products, acknowledging individuals who exemplify leadership.
Delighted with the announcement, Philip Xia, General Manager of TCL India, said:
We are thrilled to have Rohit Sharma continue his association with the TCL family for the second year. His consistency, leadership and ability to deliver under pressure perfectly aligns with our brand values. We look forward to inspiring a generation of users to embrace innovation and truly master every moment of their digital lives.
Commenting on the extension of the relationship, Rohit Sharma said:
I’m happy to continue my partnership with the TCL family. Their commitment to innovation and excellence truly resonates with me. Together, we aim to inspire people to embrace every moment and ‘Master the Moment’ in their own lives.