FUJIFILM GFX100RF fixed-lens digital camera launched in India


FUJIFILM India announced the GFX100RF, the first GFX model with a fixed lens. At about 735g, it’s now the lightest in the series, undercutting the GFX50R’s 775g body weight.

Key Features and Design

The GFX100RF houses a 102MP large-format ‘GFX 102MP CMOS II’ sensor along with the X-Processor 5 engine. FUJIFILM said the camera ensures high image quality, featuring low noise, wide dynamic range, better edge definition, and improved autofocus precision.

Its build includes a machined aluminum top plate, dials, bottom plate, and lens ring—crafted from solid metal blocks—offering a clean and durable structure.

Highlights and Functionality

New Aspect Ratio Dial on the top rear allows quick switching across nine aspect ratios, including the newly added 3:4 and 17:6 formats. A Digital Teleconverter Lever on the front enables easy switching between three fields of view:

  • 45mm (equiv. 36mm)
  • 63mm (equiv. 50mm)
  • 80mm (equiv. 63mm)
    Based on a standard 35mm lens (equiv. 28mm).

The camera features a 3.15-inch two-axis tilt LCD (2.1M dots) with a refreshed UI and surround view that shows extra elements outside the frame based on aspect ratio. It’s paired with a 5.76M-dot EVF (0.84x magnification) that reduces blur from off-center viewing for added clarity.

Optics and Lens

The GFX100 II Digital Teleconverter model uses a built-in 35mm F4 fixed lens with a leaf shutter, which enables flash synchronization at any shutter speed — even in bright light. Its compact form is achieved through a short back focus design.

  • Lens construction: 10 elements in 8 groups, including 2 aspherical elements to reduce distortion and maintain image sharpness
  • Nano GI coating helps suppress edge reflections
  • Close focusing distance of 20 cm
  • Built-in 4-stop ND filter — the first of its kind in the GFX lineup

Autofocus and Video Recording

AF capabilities are enhanced with better prediction algorithms and face/eye detection. An AI-powered subject detection system recognizes animals, birds, vehicles, and aircraft. For video, touch-enabled tracking AF is available.

  • Supports 4K/30P 4:2:2 10-bit video.
  • Features F-Log2 with 13+ stops of dynamic range.
  • Default ISO 100 for clean, low-noise output.
  • Compatible with Frame.io Camera to Cloud, enabling instant uploads of stills and video for faster post-production.

Included Accessories

  • PRF-49 protector filter, when paired with an adapter ring, adds weather resistance.
  • Aluminum lens hood and adapter ring included.
  • A rope-style shoulder strap—first in the GFX line—adds to the visual design.
Quick Specifications: FUJIFILM GFX100RF

Pricing and Availability

FUJIFILM GFX100RF is priced at Rs. 5,49,999 and will be available for purchase soon.

Speaking about the launch, Koji Wada, Managing Director, FUJIFILM India, expressed his enthusiasm:

At FUJIFILM India, we are dedicated to delivering cutting-edge products and solutions that align with our Group purpose of ‘Giving Our World More Smiles.’ By combining diverse ideas, unique strengths, and passionate people, we strive to create innovations that bring happiness to people’s lives.

With the launch of the GFX100RF, we’re making the remarkable quality of large format photography more accessible than ever before. This camera embodies Fujifilm’s ongoing drive for innovation, offering outstanding imaging performance in a compact and elegant design.