Apple launches ‘Work is worth it’ Mac campaign in India

Apple recently launched an ad film in India celebrating the spirit of hardworking dreamers. The campaign, titled “Work is worth it,” emphasizes the belief that sincere effort, big or small, is always rewarded.

The ad highlights how Mac is designed to seamlessly integrate into college life. With features like faster coding, all-day battery life, and a portable design, Mac helps students tackle even the toughest challenges.

Capturing Student Tenacity

The campaign showcases the incredible determination of students striving for excellence despite the demands of college.

It highlights that while success is often measured by results, the growth experienced during the journey is equally important.

Authentic University Experience

The film, set across various universities, authentically depicts student life. It was shot on an iPhone and edited on a Mac, ensuring a genuine representation of the student experience.

The one-minute film was created in collaboration with TBWA\Media Arts Lab APAC (India) and directed by Mackenzie Sheppard. It vividly captures the perseverance of students as they pursue their dreams amidst the challenges of college life.

The ad also features the popular 2023 song “170CM”, Sung and written by Indie Tamil rapper Paal Dabba.


It will be featured on OTT platforms, digital pre-rolls, and social media.