Grooves Alpha Gaming TWS earbuds with RGB lights, fast charge launched

Grooves has unveiled its latest TWS earbuds in India – Grooves Alpha Gaming earbuds, backed by Crafted with an ergonomic design for a comfortable fit and durability, these earbuds boast a premium translucent shell with four dynamic lighting effects.

Powered by the advanced AD7006 dual-label ENC chip and Bluetooth v5.3 technology, the Alpha delivers high-fidelity audio decoding supporting AAC and SBC formats.

With 13mm dynamic drivers, it offers precise sound reproduction, ANC technology, and built-in microphones for uninterrupted gaming or voice communications.

The Alpha ensures a lengthy entertainment session with up to 7 hours of battery life on a single charge, supplemented by fast-charging via USB-C. In addition, other notable features include low latency for gaming, touch controls, and IPX6 waterproofing.

Quick specifications: Grooves Alpha Gaming TWS earbuds
  • Gaming Design: Four dynamic lighting effects
  • Drivers: 13mm
  • Connectivity: Bluetooth v5.3; Supports AAC and SBC codecs
  • Noise Cancellation: AD7006 dual-mic ENC chip (Environmental Noise Cancellation) and Call Reduction Noise with Dual Mic
  • Battery: Up to 7 hours playtime (earbuds), 12 hours talk time; Type-C fast charging
  • Controls: Touch controls
  • Gaming Features: Game mode with Low Latency
  • Water Resistance: IPX6
Pricing and availability

The Grooves Alpha Gaming TWS earbuds are available at a special launch price of Rs. 1,999 in black colour. You can purchase them from, Flipkart, Tata Cliq, JioMart, and Moglix, starting today.

Speaking on the launch, Vikrant Pratap Singh, the Director of Grooves India, stated,

At Grooves, we are deeply committed to the transformative potential of music to inspire and connect people from various cultures and regions. We are excited to unveil this inventive pair of TWS earbuds for our gaming enthusiasts. Providing seamless audio with rich bass and sharp highs to engross you in your games, music, and films, the Grooves Alpha is destined to captivate you. The inclusion of striking blue lighting effects in a transparent case guarantees you’ll distinguish yourself from the crowd.