Amazon Great Indian Festival 2023: 9.5 crore visits with 18x spike in purchases

The ongoing Great Indian Festival 2023 has seen Amazon experience its most significant 48 hours of shopping ever, says the company. A remarkable 9.5 crore customers visited the site, and Prime members’ shopping surged 18 times in the first 24 hours, setting the festive season in motion.

Customers had access to over 5,000 new product launches across various categories, including smartphones, laptops, TVs, fashion, beauty, home decor, appliances, furniture, and groceries, featuring a wide selection from top brands.

Here’s a summary of the key highlights:

Sellers Shine
  • Many sellers, including tier 2 and 3 cities, achieved their best-ever single-day sales.
  • Thousands of new sellers joined
  • Small and medium businesses saw a 35% increase in sales.
  • Women entrepreneurs and artisans sold over 18 items per minute.
  • Indian start-ups expanded into tier 2/3 markets.
Amazon Pay Highlights
  • Amazon Pay UPI sign-ups grew by 37% year-on-year.
  • Flight bookings through Amazon Pay increased by over 2.5 times.
  • The Amazon Pay ICICI Co-Branded Credit Card saw a 65% growth in usage.
  • Many customers chose installment payments.
  • Instant Bank Discount offers benefited over 35 crore Indians.
Embracing 5G
  • Amazon was the top choice for online shoppers for 5G smartphones.
  • Prime members bought more than 75 smartphones every second.
  • Four out of every five smartphones sold in the first 48 hours were 5G ready.
  • 75% of smartphone purchases came from tier 2 and 3 cities.
  • Premium smartphone sales tripled.
  • OnePlus, Samsung, and Apple were the most popular smartphone brands.
Premium Gadgets
  • Customers purchased 35% more premium smartwatches.
  • Active noise-canceling headphones sold at a rate of 10 per minute.
  • Tablets saw a 2x increase in demand, while laptops increased by over 40%.
Home Appliances and 4K TVs
  • Over 70% of customers enjoyed affordability benefits.
  • Over 1.2 lakh customers bought their first appliance.
  • Side-by-side refrigerators and Front Load Washing Machines were popular.
  • Customers bought a TV every second.
  • Large screen TV sales saw a 260% year-on-year increase.
Fashion, Beauty, and More
  • Amazon Fashion saw a 5x growth.
  • Amazon Beauty experienced a more than 6x surge.
  • Over 80% of new customers were from non-metro cities.
  • More than half of Amazon Fashion sales were from tier 2/3 cities.
  • Categories like fashion jewelry, beauty essentials, sarees, polo t-shirts, and sports shoes witnessed substantial growth.
Grocery Shopping
  • Grocery shopping on Amazon Fresh doubled.
  • Customers bought 1.5 times more daily essential products.
  • Dry fruits and nuts saw a 5x increase in demand.
Home Upgrades
  • Customers showed a preference for sustainability.
  • Home automation, including robotic vacuum cleaners and BLDC fans, saw a 4x increase.
  • Sales for sofas, wardrobes, recliners, and beds surged by 12.5x.
  • Amazon’s convenient doorstep services saw a 3x increase in utilization.
B2B Shopping
  • Amazon Business witnessed its highest number of new customer sign-ups.
  • Bulk orders in Amazon Business grew by 200% year-on-year.
Toys and Games
  • LEGO bestsellers saw a 15x increase.
  • The Sony PlayStation5 had a 9x surge.
  • Outdoor toys, especially Ride-ons, were a big hit, with over a 70% increase in customer traffic.

Commenting on the sale reports, Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon, said:

The first 48 hours of Amazon Great Indian Festival 2023 have been nothing short of extraordinary! We’re overjoyed to have experienced the biggest-ever opening, with record customer visits and the highest number of Prime members shopping in the first 24 hours of Prime Early Access. I’m excited to announce that our customer transactions and orders reached all-time highs on

This festival also saw the highest seller participation and a plethora of product launches from top brands. With unbeatable deals, substantial savings, lightning-fast delivery, and diverse payment options, we’re committed to making this month-long celebration a true delight for our customers. A heartfelt thank you to our customers, brand and bank partners, sellers, and dedicated delivery associates for contributing to this euphoric start to Amazon Great Indian Festival 2023.