Xiaomi India has collaborated with the popular Indian TV show, Kaun Banega Crorepati, broadcasted on Sony Entertainment Television. This collaboration brings together technology and the show, offering a unique twist to the “Video Call a Friend” lifeline.
In the upcoming season of Kaun Banega Crorepati, the lifeline known as ‘Video Call a Friend’ will get a boost from Xiaomi’s 5G devices, including the latest Redmi 12 5G. This special feature allows contestants to connect with their friends through video calls, giving them valuable assistance when making decisions in the game.
Kaun Banega Crorepati, hosted by the Hindi-film industry legend, Amitabh Bachchan, has captivated audiences with its blend of knowledge and entertainment. Xiaomi’s involvement aligns with its reputation for pushing technological boundaries to improve everyday life.
Show timings
The Kaun Banega Crorepati (Season 15) program will premiere every weekday, Monday through Friday, at 9 PM.
Commenting on the partnership, Anuj Sharma, Chief Marketing Officer at Xiaomi India, said,
Kaun Banega Crorepati has long been a cornerstone of family entertainment in India, much like Xiaomi India, which has been impacting millions of lives over its 9-year journey in the country.
Both entities share a common foundation of authenticity and a commitment to reaching out to the public. We are thrilled to add a new layer to the ‘Video Call a Friend’ lifeline through our collaboration, leveraging our 5G technology.
Speaking at the announcement, Prateik Das, Head- Marketing Partnership & Alliance, Xiaomi India said,
Strong partnerships serve as the catalyst for a brand’s evolution and innovation. This alliance embodies the essence of collaboration, striking a chord with audiences and making a difference that transcends borders.
Commenting on the collaboration, Vaishali Sharma, Head – Marketing & Communications, SET, Sony SAB and Sony MAX Movies Cluster, said,
Kaun Banega Crorepati stands as a beloved staple in the realm of reality TV shows, embodying the power of knowledge and reflecting the nation’s evolving spirit.
This season promises to introduce a slew of new elements to make the gameplay even more captivating. In this revamped version, Xiaomi’s 5G technology will take center stage, significantly enhancing the ‘Video Call a Friend’ lifeline experience for our contestants.