OPPO India has announced the launch of the ‘Vihaan’ Project, for which the firm will be investing US$ 60 million in the next 5 years. This project is intended to empower SMEs (Small and Medium Enterprises) and MSMEs (Micro, Small and Medium Enterprises) to amplify their operations and, in turn, strengthen the local supply chain for a robust smartphone ecosystem in India.
According to OPPO, this project would help India increase its export capacity by USD 5 billion over the next five years. Through the “Vihaan” program, OPPO India will actively encourage local manufacturing and exports, SMEs and MSMEs, cutting-edge technology, and skill development in the industry, all in line with the government’s vision of an “Aatmanirbhar Bharat.”
OPPO India Vihaan Project:
Through this project, OPPO India aims to partner with more local suppliers to strengthen the local supply chain for a robust smartphone ecosystem in India.
Further, OPPO claims that in the next 5 years, it will be focusing on initiating the development of next-gen technologies such as AI, 5G, etc. to accelerate the product development process in India.
The strengthening of the local supply chain via this Vihaan Project will reduce the dependability of importing more components from China, which would be more expensive.
According to a recent research report, OPPO India has already made significant investments to improve the nation’s manufacturing capabilities, making OPPO India a frontrunner in “Make in India” smartphone shipments with a 22% Y-o-Y growth in Q1 2022.
Regarding the Vihaan Project, Mr Vivek Vasishtha, Vice-President, Public Affairs, OPPO India said,
The forward-looking, industry-friendly policies of the Indian Government have created an enabling environment which nurtures and promotes innovation, unleashing the electronics manufacturing industry. With a robust local supply chain getting established, the time is right for promoting exports of our quality ‘Make in India’ smartphones to identified markets.
This would facilitate OPPO India in expanding the export capacity to USD 5 billion over the next five years. In tandem with the Government’s vision of an ‘Aatmanirbhar Bharat’, OPPO India will be strongly supporting local manufacturing & exports, SMEs and MSMEs, cutting-edge technologies, and skill development in the sector through ‘Vihaan’ program.