Samsung India has launched yet another initiative that is aimed at creating an online presence for their offline Samsung retail stores. They have partnered with Facebook this time, to train Samsung’s offline partners to become part of an online ecosystem. With this initiative, Samsung aims to have customers purchase Samsung smartphones online via Facebook’s many services like Facebook, Messenger, Instagram and WhatsApp.
As part of their first phase, Samsung has already trained more than 800 offline stores across India. During the training process, offline retailers will be taught how to set up and create business accounts and pages across Facebook’s family of apps.
By doing this, they can make their business known locally, discover customers and build credibility. Customers will be able to contact local businesses directly via these pages, ask queries and shop for Samsung smartphones.
Commenting on the initiative, Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India said:
Consumers are at the heart of everything we do at Samsung. Over the last two months, our focus has been to adapt our business model to suit the changing needs of our consumers. We have taken a number of steps to enable the doorstep delivery of both our products and services to ensure social distancing. Our partnership with Facebook is helping a large number of our retail partners go digital in a big way. By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally. Consumer too will benefit as they can now access product information and shop for Galaxy smartphones through Social Media pages of their local retailers.