Apple introduced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max last month. iPhone 11 seems to be doing well for Apple as it is sold out in most e-commerce websites in India. Following the demand for the product, Apple has now reportedly increased the production of iPhone 11 range.
According to a report from Nikkei Asian Review, Apple has told suppliers to increase the production of iPhone 11 by up to 10 per-cent or 8 million units. However, suppliers are also remaining conscious of not to be too optimistic and were concerned that higher levels of orders would not be sustained.
Apple iPhone 11 is still produced in China and a planned 10 per cent tariff on China-made electronic imports has been postponed temporarily and this might help boost the demand of iPhone 11 during the holiday season. The other reason for demand for iPhone 11 is the attractive cashback offers provided by bank partners in countries like India. In India, HDFC Bank Credit card, Debit card and Credit/Debit EMI transactions get flat Rs. 6000 instant discount on iPhone 11 and iPhone 11 Pro, Rs. 7000 instant discount on iPhone 11 Pro Max and Rs. 4000 instant discount on Apple Watch Series 5. Apart from this, with select HDFC cards, users can get an iPhone 11 for as low as Rs. 39,300.
According to a statement told to Nikkei Asian Review by sources
This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders, which were less than for last year’s new iPhone. After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year.
Demand is good for now. But we have to be careful not to be too optimistic, one executive-level source told the Nikkei. I hope that this year’s peak season lasts longer than last year.