Airtel Bangladesh started its operations today and joined 19 countries where Airtel operates in Asia and Africa. Airtel had earlier acquired majority stake in Warid Telecom in Bangladesh from the Dhabi Group.Warid Telecom has now been renamed as Airtel Bangladesh
“We are extremely honoured to begin our journey in Bangladesh with our new global identity. We know the people of Bangladesh are very passionate about their identity, their culture and their language. The Airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experienced across continents. We have already begun work to take our mobile network deeper into the rural areas and deliver world-class and affordable mobile services.” Chris Tobit, CEO – Airtel Bangladesh
The Airtel brand in Bangladesh will be launched with the brand promise: “Bhalobashar tane, pashe ane.” The CEO added “Our brand promise reflects what is unique and different about us. We are here to keep our customers connected not only to each other but with what they love the most in every part of their lives – music, games, entertainment, networking etc.Along with a bouquet of voice and data services, the communication experience of airtel customers will be enriched through a variety of innovative lifestyle-based services.” At every point, airtel customers will get to enjoy superior value which is made possible by airtel’s scale and unique business model.
Airtel Bangladesh has also launched ‘airtel live’ – WAP portal offering customers content like Games , Video and Photo sharing . Other premium services like “Gaan Bolo, Gaan Pao”, Cricket Caller tunes, Classified services and App Central (with 20,000 rich apps) have also been launched .
Airtel has also launched unveiled a GPS-based Vessel Locating Service to enable tracking of fishing vessels for the fishermen communit.
Airtel Bangladesh currently has around 4 million customers and has been upgrading the mobile network in the country for the past 11 months to offer superior voice quality and faster data access.