LG partners with Microsoft for autonomous vehicle and infotainment tech

LG and Microsoft

LG Electronics has announced that it has entered into a memorandum of understanding with Microsoft to enhance and further grow LG’s autonomous vehicle and infotainment system business. Under this agreement, LG will accelerate the transformation of its existing digital platform for the vehicle industry, by leveraging Microsoft’s Azure cloud and artificial intelligence technologies along with LG’s future self-driving software.

LG will implement Microsoft’s AI to its Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and Multi-Purpose Front Camera products and incorporate Microsoft’s Virtual Assistant Solution Accelerator in LG’s infotainment systems. Thanks to Azure Data Box service, data captured on the road can be uploaded automatically to create a library that helps the self-driving software grow even smarter.

Additionally, LG plans to build innovative digital development and testing grounds employing state-of-the-art technology. The company says that high-performance computing (HPC) and graphics processing unit (GPU) supported by Microsoft Azure will drastically reduce the time required for LG AI self-driving software to learn and evolve. By embedding AI self-driving software enhanced by Azure within the ADAS, performance of the DSM and Multi-Purpose Front Camera can be dramatically improved.

Azure also has a voice-enabled Virtual Assistant Solution Accelerator with its AI services. With help from Azure, LG’s vehicle infotainment system will allow drivers to easily and quickly check traffic conditions on the road, search for nearby restaurants, call up favorite songs and more.

Kim Jin-Yong, president of LG’s Vehicle Component Solutions Company said:

Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole. We’re confident that the combination of Microsoft and LG technologies will create a new benchmark in autonomous auto AI.

Sanjay Ravi, general manager, the automotive industry at Microsoft said:

Together LG and Microsoft can help shape the future of transportation. Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles.