Airtel has expanded its partnership with Netflix in India under which subscribers of select Airtel Postpaid and V-Fiber Home Broadband plans will receive a three-month gift of a Netflix subscription. Post that they can pay the Netflix subscription seamlessly, using their Airtel postpaid or home broadband bill. Existing Netflix subscribers will also be eligible for this gift. Subscribers not eligible for the gift will be able to sign up to Netflix through Airtel’s apps and pay for their subscription using their Airtel bill.
Customers on eligible Airtel plans will be able to sign up to Netflix and receive the three month gift of Netflix through the Airtel TV app and the My Airtel app.
Airtel said that it will announce details of eligible postpaid mobile and home broadband plans over the coming weeks. Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.
Commenting on the same, Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said:
Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings.
Bill Holmes, Global Head of Business Development for Netflix said:
We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.