Despite loosing market share to Chinese and Korean clones and to Dual SIM warriors like Micromax, Spice – Nokia is still the Most Trusted Brand in India according to the Economic Times Brand Equity survey for 2010. Nokia has bagged the title for 3 years in a row now. I feel Nokia still produces good value for money phones but there is nothing interesting in the smartphone space compared to the competition. Nokia just launched Dual SIM phones in India which Nokia loyalists have been demanding for ages. When I spoke to Jo Harlow of Nokia , she told me that the delay was mainly connected to enforcing quality in the Dual SIM products.Do you trust Nokia as a brand. Answer our poll below
Find the press release below
Consumers rate Nokia as India’s Most Trusted Brand for third year in row
Espoo, Finland – Nokia has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India, marking Nokia’s recognition as India’s most trusted brand for three consecutive years. Nokia has appeared in the survey since 2005, and has held the first position in 2008, 2009 and now, 2010.
Nokia’s leadership rating over the years in this survey is also an indicator of the dramatic impact mobility has on India’s consumers over the years. India has been among the fastest growing telecom markets in the world with an estimated current mobile subscriber base in excess of 670 million subscribers.
“Nokia has always been a consumer-centric company and a consumer award for ‘trust’ is the pinnacle of all awards. This award is a testament to our team’s deep focus and determined efforts to better understand the needs of the evolving Indian consumer and connect with them. Our initiatives for India – ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks – are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers,” said D. Shivakumar, Managing Director, Nokia India Pvt. Ltd.
The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile phone call was made on a Nokia phone using Nokia network on July 31, 1995.
Brand Equity’s ‘Most Trusted Brands’ survey judges 300 brands from consumer products and services. Consumers across 13 Indian cities evaluate the brand on seven key attributes
Key brand attributes used in Brand Equity’s “Most Trusted Brands” survey:
1. Always maintains a high level of trust
2. Is worth the price it commands
3. Is a brand I would surely consider if I have to buy the product
4. Has been a popular brand for many years
5. Has something that no other brand has
6. Evokes a feeling of confidence and pride among its users
7. Is very special brand with unique feelings associated to it