Qualcomm today announced that it is refining its terminology by referring to Snapdragon as a “platform” instead of a processor. “Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU; it’s an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like
“processor,”, said the company regarding the re-branding.
The company also said that its processors in the 200 series will fall under the new Qualcomm Mobile name, and only its premium mobile platforms will retain the Snapdragon brand moving forward.
“Qualcomm Mobile brand will help differentiate entry-level and high-volume solutions from our flagship and high-end Snapdragon premium mobile experience platforms. Our goal is to create better clarity and expectations for our customers,” said that company.
Regarding the new change, Qualcomm said:
With the Snapdragon mobile platform we can now articulate the value that we provide to a device manufacturer — from developing algorithms for great pictures and videos, to making sure that the battery is long lasting. More importantly, the word “platform” will be used to explain the combined key user experiences — camera, connectivity, battery life, security, immersion — that these essential technologies are designed to deliver. And these experiences are not just for smartphones anymore, but are applicable across verticals such as automotive, IoT, and mobile PCs.
The shift isn’t seismic, but we believe it is a step in the right direction and that it will help us better demonstrate the overall value of a chip, beyond “speeds and feeds.” It better acknowledges those who have done extensive work on the entire platform, and key acquisitions that Qualcomm Technologies has made to bolster its position in the semiconductor industry. We believe it will also help our customers better demonstrate the overall value that Qualcomm Mobile and Qualcomm Snapdragon technologies bring to their products. As we expand our presence outside of mobile, we want our nomenclature to reflect all the places we’re making a difference, from mobile PCs and servers, to automotive, IP cameras, drones, VR/AR headsets, and beyond.