Major tech companies like Google, HTC, Oculus, Samsung, Sony have joined forces to form Global Virtual Reality Association (GVRA). The VR industry consortium is a non-profit organization which will promote the growth of the global virtual reality (VR) industry.
GVRA notes in a press release,
The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally. The association’s members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will also serve as a resource for consumers, policymakers, and industry interested in VR.
It is interesting that Valve, which makes the Steam store and SteamVR platform for the HTC Vive and others, is not a part of the GVRA. The main reason for creating GRVA is basically for all these companies have teamed up to establish standards for VR’s development.