Facebook has launched Flash, a Snapchat style camera app that is aimed at emerging markets. Currently available only in Brazil, Flash allows you to add filters, masks, emojis, doodles and other such avataars to photos.
Facebook had attempted and failed to acquire Snapchat following which it launched Slingshot app which it had to retire owing to less traction. The highlight of the app is that it is lightweight at just 25MB. It is designed to be data efficient and downloads images automatically on Wi-Fi connections only. Flash app also has an offline mode. Similar to Snapchat, the messages are temporary and will disappear after sometime.
Currently, Flash is available for Android users only in Brazil which is one of the potential emerging markets. The social network aims to bring the app to more such markets. Facebook has already launched Facebook Lite and Messenger Lite for developing markets.