Visa, Micromax and Transerv has launched mVisa for online payment solution. The service will be available for all Udio mobile app and Micromax smartphone users.
This is the first roll-out of mVisa through the Visa Developer Platform which is an open platform that enables partners to connect to Visa over web services. mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases, pay bills and send money to friends and family members. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their account to the retailer’s account. mVisa can be pre-embedded into different types of smartphones thereby greatly increasing consumer reach. The mVisa payment solution will be made available to Micromax smartphone users through the native Udio app within their handsets.
TR Ramachandran, Goup Country Manager, India and South Asia, Visa, said,
With the launch of Visa Developer, clients and partners now have access to some of Visa’s most popular payment capabilities. This enables them to create commerce experiences with Visa technology integrated, enabling greater security, scale and convenience.
Vikas Jain, Co-Founder, Micromax, added,
The integration of mVisa on Udio is a step further towards simplifying mobile payments. Our collaboration will further leverage the Micromax mobile devices and our presence across a vast consumer base. We believe that single platform integration with multiple disparate services will broaden access and the mobile phone comes at the centre stage of this functionality.
The launch of mVisa comes close to the heels of launch of Virtual Visa Card linked to the Udio mobile app in partnership with RBL Bank, which has seen tremendous success in the last quarter.