Google Pixel XL 32GB variant’s manufacturing cost revealed by IHS as $285


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Google introduced the Pixel and Pixel XL smartphones recently starting at $649 and $769 in the U.S. The Pixel XL 32GB variant was manufactured for $285, according research firm IHS Markit.

The total cost to build a 32GB Pixel XL is $278 plus a $7.75 basic manufacturing cost which sums up to $285.75, said IHS.  “With an unsubsidized price of $769, the direct manufacturing cost-to-sales-price ratio is in line with those of direct competitors in the smartphone market, such as the Apple iPhone 7 Plus and the Samsung Galaxy S7 Edge,” it said.

It uses Samsung-manufactured 5.5-inch Quad HD AMOLED display (AMS546KD09), which is the costliest part of the device at $58 and the Snapdragon 821 processor costs $50, according to the report.

Andrew Rassweiler, senior director of cost benchmarking services for IHS Markit said,

Total BOM costs for the Google Pixel XL are, not surprisingly, in line with those of other competitors, because the supply base and specs are very similar from phone to phone—whether it’s an iPhone, a Galaxy-series phone or the Google Pixel XL. The Pixel clearly targets the same top-end flagship space occupied by the Apple iPhone and top-end Samsung Galaxy lines, with retail pricing points that directly compete with these products.

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Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram