Sennheiser is looking forward to set up own stores in India

Sennheiser URBANITE XL Wireless

Sennheiser, the maker of premium audio product is the latest international company that is exploring options to open own stores in India. According to a latest report from the Times of India, the company is also evaluating options for manufacturing and assembling in the country.

Global CEO Andreas Sennheiser told the publication that the company will initiate talks with the government to relax the 30% local sourcing norm as the company makes products that involves cutting edge technology.  Sennheiser would want to ramp-up its direct presence in India which is the fastest growing big market globally.

Apple, Xiaomi and LeEco are some of the other companies that had applied for relaxation from sourcing condition to open their own stores in the country. Just last week the government allowed 100% FDI in retail trade.

Andreas Sennheiser told the publication,

India is becoming a premium market for consumer audio products and we have the largest share of voice amongst all brands. The pace at which we are growing, India would become amongst the top ten markets for us in next two years.

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+