Sachin Tendulkar invests in IoT company Smartron, becomes brand ambassador


Legendary cricketer Sachin Tendulkar has invested in Internet of Things (IoT) firm Smartron. Besides being a strategic shareholder, he will also be the brand ambassador of the company.

Sachin-Tendulkar

The company which has R&D units in Bangalore and Hyderabad, has been operating since August 2014. It is set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17. Smartron is headed by Founder & Chairman Mahesh Lingareddy who is also the Co-Founder and CEO of Soft Machines Inc., a US-based semiconductor company with operations in US, India, and Russia.

Smartron is pursuing the IoT wave by innovating in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring next generation smart devices, services and care targeting consumer, enterprise, industrial and infrastructure markets.

Commenting on the association, Sachin said

I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.

Commenting on Sachin’s association with the company, Mahesh Lingareddy said,

We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.

Image Credit: The Telegraph


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+