Earlier this week, Sony Ericsson announced a GreenHeart concept phone that focuses on making a mobile phone environmentally sustainable throughout its life cycle.
The GreenHeart is a full concept with all life cycle in mind it includes features such as bio-plastic housings, recycled plastic keypads, zero charger with 3.5mW standby power, HTML based e-manuals, a game style
eduucational application ‘Ecomate’ and environmentally conscious packaging.
In a related announcement, Sony Ericsson’s has announced the concept of environmental warranty which means, when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased. This new initiative has now been initiated in India, Taiwan, China, Thailand, Singapore USA and Mexico.
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