TAG Heuer partners with Google and Intel for its Android Wear-powered luxury smartwatch

TAG Heuer, Google, Intel Smartwatch announcement

TAG Heuer, Swiss luxury watch maker today announced its partnership with Google and Intel for a luxury smartwatch with Intel technology powered by Android Wear platform, as expected. This was announced at the Baselworld 2015 conference in Switzerland.

The smartwatch will be manufactured and assembled in Switzerland. It will be luxurious and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland, said the company.

TAG Heuer did not show the design or the features of the smartwatch. It will introduce it in the fourth quarter of 2015. It also announced a special tie-up with DJ David Guetta.

At the announcement, Jean-Claude Biver, President of the Watch Division LVMH Group, said;

Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.

Guy Sémon, General Manager of TAG Heuer, said:

The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.

David Singleton, Director of Engineering for Android Wear, said:

By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.

Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, said:

As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram