Rising need for data usage among Indian consumers have opened tremendous opportunities for Indian Data Card market. India Data Card market shipment reaches 1.58 million units in Q3 2014, as per a latest report from 6Wresearch.
In Q3 2014, the market registered growth of around 7% as compared to CY 2Q 2014. During CY 3Q 2014, GSM captured lion share of the India Data Card market and faced stiff competition by CDMA Data Cards. Giving insights about the vendors, the report said that Huawei continued its market leadership followed by ZTE and both the vendors managed to capture about 68% of total market share in India.
“Uptake of internet based devices such as PC, smartphones and tablets have increased the demand for data cards in the market. Also, with increasing number of mobile workforce in the country, corporates are providing data cards to their employees so as to keep them connected with the system. Government initiatives towards the growth of India Broadband infrastructure as well as focus on certain key areas such as IT, Rural Education and Health programs has created an inevitable need for portable broadband services” he added. Mobile hotspots are gaining much popularity in India and due to this the India Data Card market has witnessed several tie-ups between operators and manufacturers in the recent quarters.”
said Anuj Mehrotra (Research Analyst, 6Wresearch India Electronics Division) in a statement.
Demnad for 4G data card is continuing and 3Q 2014 4G Data Cards registered triple digit growth over the CY 3Q 2013. The ownership cost of 4G Data Cards has witnessed a continuous declining trend as during Q3 2013, the average price of 4G Data Cards was around INR 3,500 which has now further declined to INR 2,100 in CY 3Q 2014.
India Data Card market registered an annual shipment of 6.72 million units for the year ending June 2014, according to a report from 6Wresearch in August.