Swipe ties up with UniverCell to foray into South Indian market

Swipe UniverCell

Swipe has announced its foray into South Indian market by partnering with UniverCell Telecommunications. The company launched MTV Slash 2, MTV Slash 3G and MTV Slash 4X devices in the Swipe 3D Life Plus and Swipe MTV Series, which will be available exclusively  at UniverCell stores across South India.

It raised Rs 30 crore from Bangalore-based Kalaari Capital back in April. Back in July 2012 it raised $10 million from Pune-based Mantra Ventures. The company tied up with MTV to launch a range of smartphones and phablets It launched new Konnect series of budget smartphones recently.

Launching the Swipe tablet range, Sathish Babu, Founder, UniverCell Telecommunication said,

It is the right move by Swipe and the right time to enter South Indian Market. In order to boost the growth of Tablets, manufacturers are focusing on offering technologically advanced products at affordable prices and retailers are coming up with innovative marketing campaigns. There is a huge potential in Tier 2 and Tier 3 cities that are yet to be tapped. The timely entry of Swipe into the Southern Market will be a win-win situation and I foresee a positive shift in the purchase trends of customers.

Commenting on the retail partnership, Shripal Gandhi, Founder & CEO, Swipe, said:

Swipe is the number one Tablet PC brand in many North Indian states and our endeavour is to replicate that success in the South as well. It is this philosophy, which took us almost a year to finalize the perfect partner that has the same values for innovation-led growth. In UniverCell we have found the same zest for product innovation, unprecedented penchant for customer-delight and acceptance for modern retailing concepts. Besides, UniverCell has a mammoth 452-store retail juggernaut that can become a game changer for any brand.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram