Google has announced advertisments on Google Maps app. When you search for a place on Google Maps, relevant ads now appear at the bottom of the screen in the search result. This comes as new paid click type that lets users tap or swipe upward on an ad to see more information about a business. It also shows directions, share with a friend, and more. Google says that this would be useful for users and more effective for advertisers.
On Tablets Ads are shown as info cards. Ads are indicated on the map with purple icon. Advertisers would get a CPC charge for these Ads. Paid clicks include the initial get location details click, get directions, click-to-call and clicks on the ad headline. AdWords will only charge for up to two paid clicks per ad impression.
Google Maps for Android got a major update to v7.0 last month that brought a new design and enhanced navigation. The Maps app for iOS v2.0 brought all these features and iPad support.