Micromax has launched a new application which allows users to exchange images, audio and video files alongside the standard messages. Quite similar to the popular Whatsapp service, the application is absolutely free to use and according to Micromax “combines the best of IM chat and text messaging service.”
The application will come pre-bundled with their new phone Micromax A25 Smarty. An interesting part of the app is that it lets users send messages to non-Hookup users as well. The A25 Smarty comes with a Hook-Up bundle giving buyers 330 free messages per month for an year. The cross platform service WhatsApp already has a lot of traction in this space so it should be interesting to see if HookUp can make a dent in the market.