Micromax has launched Evok Power and Evok Note, two new smartphones in the ‘Evok series’, after almost an year of launching the Canvas Evok. The Micromax Evok Power comes with a 5-inch 720p display, while the Evok Note comes with a 5.5-inch 1080p display. Both the phones pack a 4000mAh battery and VoLTE support. The Evok Note comes with a fingerprint sensor on the front and the Evok Power has a fingerprint sensor on the back.
It Evok Note has a metal back and comes with Beauty Plus me feature that Whitens teeth, removes blemishes, slims your face and gives you options to apply lots and lots of filters.
Micromax Evok Power (Q4260) specifications
- 5-inch (1280 x 720 pixels) Full HD 2.5D Curved Glass display with Corning Gorilla glass 3 protection
- 1.3GHz Quad-Core MediaTek MT6737 processor with Mali-T720 GPU
- 2GB RAM, 16GB internal memory, expandable memory with microSD
- Android 6.0 (Marshmallow)
- Hybrid Dual SIM
- 8MP rear camera with LED flash
- 5MP front-facing camera
- Fingerprint sensor
- 3.5mm audio jack, FM Radio
- 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 4000mAh battery
Micromax Evok Note (E453) specifications
- 5.5-inch (1920 x 1080 pixels) Full HD 2.5D Curved Glass display
- 1.3 GHz Octa-core MediaTek MT6753 processor with up to 450MHz Mali T720 GPU
- 3GB RAM, 32GB internal memory, expandable memory with microSD
- Android 6.0 (Marshmallow)
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- Hybrid Dual SIM (nano + nano / microSD)
- 13MP rear camera with dual-tone LED flash, 5P Largan Lens
- 5MP front-facing camera
- Fingerprint sensor
- 3.5mm audio jack, FM Radio
- 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 4000mAh battery
The Micromax Evok Power and Evok Note are priced at Rs. 6,999 and Rs. 9,499, respectively and will be available exclusively on Flipkart starting today midnight.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said:
Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.
Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.
Ajay Veer Yadav, Vice President Mobiles, Flipkart, said:
Micromax has been a significant player in the Indian smartphone landscape, helping customers adopt smartphones with its innovative and affordable products. We are happy that Micromax has chosen Flipkart as platform of choice to lead their ecommerce foray. We have been working closely with Micromax to develop their Flipkart exclusive – Evok Series. The Evok Series has been ‘Designed for India’ keeping in mind the evolving preferences of Indian smartphone customers. We are confident that Evok series will resonate with our young customers.
[Update: Micromax Evok Power has a 720p display, and not a 1080p display as mentioned on the release. The article has been updated accordingly.]