Micromax Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G launched, starts at Rs. 6999


Micromax Canvas Play 4G

Micromax Canvas Fire 4G was announced earlier this month at a MediaTek event and the Canvas Blaze 4G Q400 went on sale online yesterday, today the company has launched these smartphones along with another 4G smartphone, the Canvas Play 4G with a 5.5-inch HD screen and a 13-megapixel rear camera. As the name suggests, all these have 4G connectivity with support for 4G LTE bands (TDD B40 2300MHz and FDD B3 1800MHz) for India. Check out the specifications below.

Micromax Canvas Blaze 4G

Micromax Canvas Blaze 4G Q400 specifications

  • 4.5-inch (854 x 480 pixels) FWVGA IPS display
  • 1.1 GHz quad-core Qualcomm Snapdragon 210 (MSM8909) processor with Adreno 304 GPU
  • 1GB DDR3 RAM, 8GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 (Lollipop)
  • Dual SIM
  • 5MP auto focus rear camera with LED Flash
  • 2MP front-facing camera
  • 3.5mm audio jack, FM Radio
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 2000mAh battery

Micromax Canvas Fire 4G

Micromax Canvas Fire 4G specifications

  • 4.5-inch (854 x 480 pixels) FWVGA IPS display
  • 1GHz quad-core MediaTek MT6735M 64-bit processor with Mali-T720 GPU
  • 1GB RAM, 8GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 (Lollipop)
  • Dual SIM
  • 5MP auto focus rear camera with LED Flash
  • 2MP front-facing camera
  • 3.5mm audio jack, FM Radio, Dual front-facing speakers
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 1850mAh battery

Micromax Canvas Play 4G specifications

  • 5.5-inch (1280 x 720 pixels) HD IPS display with Corning Gorilla Glass 3 protection
  • 1.2GHz quad-core Snapdragon processor (Snapdragon 410 likely)
  • 2GB RAM, 16GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 (Lollipop)
  • Dual SIM
  • 13MP auto focus rear camera with LED Flash
  • 5MP front-facing camera
  • 3.5mm audio jack, FM Radio
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 2820mAh battery

The Micromax Canvas Blaze 4G Q400 and Canvas Fire 4G are priced at Rs. 6,999, each. The Micromax Canvas Play 4G is priced at Rs. 12,499. These smartphones come with double 4G data offer for Airtel customers for 6 months.

Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics, said:

We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.

We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.

 


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram