HTC announces Grip wearable fitness tracker


HTC is foraying into the popular wearable fitness market. The company has taken wraps off its first  wearable fitness tracking that is dubbed as Grip.

HTC_GRIP

Announced at the MWC 2015, the fitness tracker is GPS enabled and is the first product under the partnership with Under Armour. Grip sports a 1.8 inch curved PMOLED display that allows users to check, time, distance and notifications. It is compatible with iOS (iOS 7 and above) and Android (4.3 and above)  and Bluetooth enabled accessories. Grip will use UA Record system to track runs and other workouts and offer additional performance data to the Under Armour Connected FitnessTM platform. It also connects to an assortment of external heart rate monitors, including the Under Armour A39.

“Our partnership with Under Armour has allowed us to direct our combined ambition, talent and passion towards developing new ways to empower athletes to make the most of their training every day. Grip is our first product to offer deep integration with UA Record,providing an experience that will surpass the high standards of even professional athletes.”

said Drew Bamford, Corporate Vice President of HTC Creative Labs commented.

Similar to other wearable trackers, Grip’s auto sleep detection records the total amount of time spent asleep. Periods of deep and light sleep are also recorded. The fitness tracker is waterproof and has IP57 certification and can be immersible in up to 1m of water for up to 30 minutes. It has a 100mAh battery that lasts upto 2.5 days on a single charge.

The HTC Grip will be available in Deep Teal/Lime at select retailers in North America beginning in Spring 2015. It will be available to the rest of the world at a later date. No word on the pricing yet.


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+