Reliance Communications, Global Telecom Sponsor of the ICC World Cup 2015, has partnered with Twitter to provide RCOM customers free access to match updates via Twitter during World Cup. Twitter already introduced ICC Cricket World Cup timeline for following match updates. This allows customers who do not have a Twitter account access cricket-related Tweets by logging on to rcom.co.in/cricket on their mobile phones from 13th February to 31st March 2015, during the world cup.
This lets RCOM customers engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges. Reliance has also launched an exclusive Cricket Portal that lets Reliance customers download content related to the event like match highlights, commentary, and behind the scenes images by heading to ICCCWC2015.rcom.co.in.
Commenting on the new service and partnership with Twitter, Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications, said:
We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience. Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup.
Arvinder Gujral, Director of Business Development, India and SE Asia, Twitter, said:
As a platform for live, public conversations, Twitter has changed the way people connect with sporting & global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.
Reliance has also announced recharge offer where customers who recharge with certain Data Packs will get free data depending on the runs scored by India during their games. With Rs. 177 data recharge (Circle-specific MRP), each run India scores will give users an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.