Last month Flipkart announced its annual priority subscription service, Flipkart First. Today, the Indian e-commerce giant has rolled out Scheduled Delivery service in selected cities. This will let Flipkart customers to choose a specific date and time for delivery of their orders.
Bangalore, Delhi, Mumbai and Kolkata will be the four cities to get the Scheduled Delivery service first. Flipkart will soon extend the service to other cities. The service which is free will let customers can choose delivery slots as early as the next day. Also, in the beginning the it will be available for the large appliances category and will soon include other categories as well.
Schedule Delivery as a feature, serves to enhance the online shopping experience, especially in metros where time constraints are a huge bottleneck for customers. While this is especially true of large appliances – we intend to extend this benefit to other categories soon,
said Rahul Chari, VP, Supply Chain Engineering, Flipkart.
Flipkart is claiming that the Scheduled Delivery service is not offered by any other e-commerce player in India. The Indian e-commerce giant recently acquired fashion portal Myntra and secured $210 million in funding from DST Global and others. Earlier this week, Flipkart announced that its annual subscription service will cost Rs 500 for a year. Meanwhile, last year, the company launched In-a-Day Guarantee service similar to Amazon.