Universal Windows apps start showing up on the Windows Phone 8.1 Store

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Just after rolling out the Windows Phone 8.1 Developer Preview, universal Windows apps, the key factor Microsoft aims to attract developers with, are already starting to show up on the store. Microsoft announced this new addition, along with several other enhancements to the developer side of things on Windows Phone, in a blog post today. Developers can now link their Windows Phone apps and Windows apps, as Microsoft has unified the Store front on both the platforms, with the same pricing and even streamlined in-app purchases. Apple has been allowing universal apps between the two form factors iOS is based on, but Microsoft is taking it to another level with support for all of its consumer platforms that occupy a wide range of form factors, from phones to tablets to desktops and even its Xbox gaming console on a TV.

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