WhatsApp is adopting one of the most effective tactics for driving consumers to a service, “cash back”. According to an official corporate support page, the Meta-owned instant messaging platform is running a campaign in which users can get “Rs. 11” rupees, up to three times if they send money to three different users on the app. Continue reading “WhatsApp Payments cashback rewards rolling out in India”
With the advent of UPI payments in India, and with apps like Google Pay and PhonePe, transferring money between bank accounts have become incredibly easy. Joining these apps now is WhatsApp, one of India’s most popular instant messaging apps, integrating UPI payments directly into the chat interface. It started testing the payments service back in 2018.
Continue reading “WhatsApp enables in-app UPI payments for Indian users”
WhatsApp has been developing the ‘payments’ feature for quite some time now. In January we heard that the company will be rolling out the feature to users from February and since we are in February now, the Payment option is enabled to select WhatsApp beta users on Android and iOS. Continue reading “WhatsApp starts testing UPI-based WhatsApp Payments service in India”