Spotify on Wednesday announced a major upgrade to its personalization tools. With over 713 million listeners globally, the platform is moving into an era where users don’t just listen—they control the experience. Gustav Söderström, Spotify’s Co-President, CPO, and CTO, highlighted how Prompted Playlists mark a new phase of listener-driven control. Continue reading “Spotify expands personalization with Prompted Playlists for Premium users”