“Why didn’t any one think of this before?” was the first thought that came to my mind when I read about Locket, a new innovative advertising platform that resides on your.. wait for it.. lockscreen! Yes, Locket is a simple app that displays ads on your lockscreen, and if you thought that was too intrusive, they make it up to you by letting you share their profits. With phones getting larger and larger, the screen real estate has indeed become prime property of advertisers looking at innovative ways to reach the end user. The lockscreen especially is almost always largely unused and a thing that’s always looked at, when you open the screen, and this is the exact space which Locket takes advantage of. Here is a quick promo to show how it works –
httpv://www.youtube.com/watch?v=zoVrkTD7nF0
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