Indian Smartphone Market up 5% YoY in Q3 2025; Apple enters top 5 spot: Counterpoint

India’s smartphone market grew 5% YoY in terms of shipments and 18% YoY in terms of value in Q3 2025 (July–September), reaching its highest-ever quarterly value, according to Counterpoint Research’s Monthly India Smartphone Tracker. Thanks to festive deals and strong demand for its iPhone 16 and 15 series, Apple entered the top five by volume, with India emerging as the third-largest iPhone market.

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