Apple, especially, Steve Jobs, is known to be a hard negotiator. Having revolutionized the digital music industry with the iTunes store, the media industry is no stranger to the ways and methods of Apple negotiations. But recently, Apple seems to have been going through a hard time negotiating with record labels and artists for one little reason, they are late. The music streaming service, which was pioneered by various start ups like Pandora in the US and Spotify in the Europe, is a novel way to listen to music, for free. Supported by advertising, the streaming services apparently make far less money than the traditional a la carte way of buying music, like the iTunes. They might be late but that doesn’t stop Apple from launching their own streaming service, because that’s the demand of the day.