Noise and Gaana have introduced the Noise Buds R1 Gaana Edition, a co-branded pair of wireless earbuds. The partnership also extends to Gaana subscriptions across Noise’s wider product portfolio, with the collaboration aiming to reach 2.5 million consumers by the end of 2026.
The earbuds feature 11mm dynamic drivers, quad microphones with Environmental Noise Cancellation (ENC) for clearer calls, Bluetooth 5.3 connectivity and an IPX5 rating. They also support 40ms ultra-low latency, HyperSync technology for faster device connection and touch controls.
Quick specs: Noise Buds R1 Gaana Edition
- Drivers: 11mm dynamic drivers
- Connectivity: Bluetooth 5.3
- Microphones: Quad microphones with ENC
- Latency: 40ms
- Water resistance: IPX5
- Features: HyperSync technology, touch controls
- Battery life: Up to 40 hours with the charging case
- Fast charging: Up to 120 minutes of playback with 10 minutes of charging
- Warranty: 1 year
Pricing and availability
The earbuds are priced at Rs. 1,399 and is available through the Noise website and the Gaana website and app.
The purchase includes a complimentary one-year Gaana Plus subscription worth Rs. 799, offering ad-free listening, offline downloads, HD audio across millions of songs and exclusive podcasts.
Commenting on the partnership, Noise COO Utsav Malhotra said,
At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we’re extending that philosophy beyond sound to the music experience itself. We are proud to be bringing together quality audio and premium music, making a richer listening experience more accessible to our consumers. It’s another step towards democratising the way India experiences sound and music.
Commenting on the launch, Entertainment Network (India) Limited CEO Yatish Mehrishi said,
This co-branded launch with Noise brings together great sound and premium music in one seamless experience. It is also an important step in our deeper partnership with Noise, as we work together to make high-quality music experiences more accessible and affordable to millions of consumers across India.