Hisense has launched its new ULED Mini-LED TV lineup in India with the U7SE 144Hz series. The series is built on ULED Mini-LED technology with Full Array Local Dimming, which enables zone-based backlight control. It improves contrast, deepens blacks, and enhances detail in both bright and dark scenes.
The TVs are available in 55-inch, 65-inch, 75-inch, 85-inch, and 100-inch screen sizes. They feature Hi-QLED Colour technology and higher brightness output for improved colour reproduction and clarity. The lineup also includes a slim unibody design aimed at fitting into modern home setups.
Gaming Features
The U7SE series includes gaming-related features such as:
- Native 144Hz refresh rate
- 165Hz Game Mode on 100-inch variant
- VRR (Variable Refresh Rate) support
- HDMI 2.1 connectivity
- Low-latency performance
HDR and Picture Formats
The TV series supports multiple HDR formats, including:
- HDR10+ Adaptive
- Dolby Vision IQ
- Filmmaker Mode
AI Picture Processing
The TVs are powered by the Hi-View AI Engine, which adjusts picture output based on content in real time. On 100-inch models, the Hi-View AI Engine Pro provides additional processing capability.
AI-based features include:
- Real-time adjustment of contrast and colour
- Scene-based optimisation
- AI RGB Light Sensor for ambient light-based adjustments
Audio and Smart Features
The U7SE series features a built-in subwoofer tuned by Devialet. It runs on VIDAA Smart OS, which provides access to apps and system functions. The TVs also support hands-free voice control.
Quick Specs
- Design: Slim unibody design
- Display: Mini-LED panel, high brightness output, multiple local dimming zones, Full Array Local Dimming, Hi-QLED Colour technology
- Sizes: 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
- Refresh Rate: Native 144Hz, 165Hz Game Mode (100-inch model)
- Gaming Features: VRR support, HDMI 2.1, low-latency mode
- Processor: Hi-View AI Engine, Hi-View AI Engine Pro (100-inch model)
- AI Features: Real-time picture optimization, AI RGB Light Sensor
- HDR: HDR10+ Adaptive, Dolby Vision IQ, Filmmaker Mode
- Audio: Built-in subwoofer, Devialet tuning
- Operating System: VIDAA Smart OS
- Smart Features: Hands-free voice control
Pricing and Availability
The Hisense U7SE ULED Mini-LED TV series starts at Rs. 63,990 in India. It will be available through offline retail partners including Satya, Nandilath, MyG, Great Eastern, Patra Electronics, and Khosla, among others.
Commenting on the launch, Pankaj Rana, CEO, Hisense India said,
At Hisense, we believe consumers deserve true MiniLED performance, not just a MiniLED label. With the U7SE ULED Mini-LED series, we have combined Full Array Local Dimming, AI-powered picture optimization, immersive audio, and next-generation gaming technologies to unlock the full potential of MiniLED.
The result is a premium entertainment experience defined by deeper contrast, richer colours, smoother motion, and strong value. Our philosophy is simple – Don’t Settle. Choose Real. Designed for discerning Indian consumers, the U7SE series reflects our commitment to delivering genuine innovation, trusted quality, and world-class performance that is accessible to more households across the country.