Whirlpool of India Limited has introduced the Protton NXT 3 Door refrigerator range in India. The new series features a three-compartment layout focused on cooling efficiency, organised storage, hygiene support, and energy performance.
Protton NXT 3 Door Refrigerator
The Protton NXT range adopts a 3 Door configuration designed to reduce cooling loss during regular usage. By allowing users to open only the required compartment, the refrigerator delivers 43% lower cold air loss compared to conventional 2 Door models, helping maintain stable internal temperatures.
The internal layout is structured to improve storage management and offers up to 40% additional space for fruits and vegetables. Fresh Flow vents support 360-degree airflow, ensuring uniform cooling across compartments.
Key Features
- Microblock Technology: Designed to help prevent bacterial growth by up to 99%, supporting up to 15 days of freshness.
- Active Deo System: Prevents odour transfer between compartments to maintain separation of stored items.
- FreshNXT Technology: Helps remove excess moisture from fruits and vegetables to support longer storage.
- Energy Efficiency: The range is rated among the most energy-efficient 4 Star Frost-Free refrigerators under the 2026 BEE standards. It is designed to consume less energy compared to conventional refrigerators.
Pricing and Availability
The Whirlpool Protton NXT 3 Door refrigerator range is priced starting at Rs. 27,500 and is available across leading retail stores and online platforms in India.
Commenting on the launch, Mr. Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said:
Indian households today expect their refrigerators to do much more — provide improved space utilisation, preserve freshness for longer, and use less energy — while maintaining a modern look. With Protton NXT, we have introduced a distinct 3 Door format designed to enhance cooling efficiency and organised storage, along with advanced freshness technologies. This reflects Whirlpool’s focus on creating differentiated innovations that offer practical functionality and reliable performance.