Haier India has introduced its latest front load washing machine lineup — the F9 Series — designed to meet the evolving laundry needs of Indian households. This premium range brings in smart automation and AI-powered features, including the country’s first AI Color Touch Panel and one-tap wash optimization, focused on simplifying everyday fabric care.
Key Features of the F9 Series
- AI Color Touch Display (First in India): The machine offers a vibrant touchscreen interface, allowing users to easily browse and select washing programs.
- One Touch AI Wash: Integrated sensors automatically analyze fabric type, load size, and soil level with a single touch, optimizing the wash cycle accordingly.
- Direct Motion Motor with Silent Operation: The belt-free motor design lowers noise and reduces mechanical wear, enhancing durability and energy efficiency.
- AI Direct Motion Pro: This motor technology supports heavier laundry loads with steady cleaning performance while maintaining low noise and energy consumption.
- Extra-Large 525 mm Pillow-Shaped Drum: The uniquely designed drum improves water flow and fabric handling, making it ideal for washing larger and delicate Indian garments.
- AI-DBS (Artificial Intelligence Dynamic Balance System): The system detects unbalanced loads and adjusts drum movement to reduce vibrations and noise, even at high spin speeds.
Hygiene and Fabric Care Technologies
- PuriStream Water Filtration: Filters water throughout the washing process to enhance overall laundry cleanliness.
- Dual Spray System and Seamless Drum Welding: These features help prevent dirt accumulation and prolong drum life by reducing residue build-up.
- Anti-Bacterial Treatment (ABT): A coating that inhibits mold and bacteria growth inside the drum, ensuring hygienic washes.
- High-Speed Spin at 1400 RPM: Efficiently extracts water from clothes, reducing drying time and fabric wear.
Quick Specifications: Haier F9 Front Load Washing Machine (HW120-DM14F9BKU1)
- Colour: Black
- Chrome Knob: Yes
- Dimensions (WxDxH): 600 x 600 x 850 mm
- Door: Half Transparent with Black Frame
- Motor: Direct Motion Motor
- Door Type: 525 mm Door
- Door Layers: Two Layers
- Gasket Color: Dark Grey
- ABT Gasket: Yes
- ABT Dispenser: Yes
- Drum Type: Pillow-Shaped Drum
- Drum Technology: Electrical Welding Technology
- Type: Front Load Fully Automatic
- Key Features: 525 mm Super Drum, Direct Motion Motor, ABT (Anti-Bacterial Treatment), PuriStream Water Filtration, WiFi Connectivity, Add Item Function, AI One Touch, Colorful Touch Panel
- Warranty: 5 Years Comprehensive, 20 Years on Motor
- Capacity: 12 kg
Price and Availability
The Haier F9 Front Load Washing Machine, model HW120-DM14F9BKU1, features a 12 kg capacity and is priced at Rs. 59,990. It comes with a 5-year comprehensive warranty and a 20-year warranty on the motor.
The washing machine is currently available across major offline retailers and online shopping platforms in India.
Commenting on the launch, NS Satish, President, Haier Appliances India, said,
With the F9 Series, our aim was to create a solution that genuinely meets the demands of today’s modern Indian households. Laundry is no longer simply a chore; it’s an essential part of daily life. We have developed a smarter, easier, and more efficient washing experience with the Color AI Touch Panel that provides an intuitive, user-friendly interface.
Behind this innovation, we have ensured that every wash delivers exceptional performance. With this launch, we are establishing a new standard in the front-load washing machine segment, reaffirming our dedication to innovation and providing premium, high-performance appliances that enhance everyday living.