CNet and Businessinsider report that Samsung has prepared an anti-iPhone 5 ad which will be published in newspapers on Sunday. The ad lists Apple’s iPhone 5 directly against the Samsung Galaxy S III. Samsung’s ad is titled “It doesn’t take a genius.”, which takes a diss against Apple Retail’s genius bars.
The rest of the ad shows a comparison of features between the iPhone 5 and the Samsung Galaxy S III. Obviously, the list is heavily weighted towards Samsung where many of the main features are highlighted. At the end is the line “The Next Big Thing Is Already Here”.
Apple and Samsung have been fighting head on in the smartphone market and in the courtroom. Apple just recently won a massive victory in their U.S. patent trial against Samsung with a $1.05 billion verdict. Keep it classy, Samsung.